Credit Card Processing: The Convenient Key to Keeping Loyal Customers
Make a customer happy and that customer is more likely to return to
your place of business than he or she will be to try out your
competitor. And return business is the bread and butter of many
But what is the best way to make-and keep-a customer
loyal to your business? How do you go about getting them to come back
time and again? There are a number of answers, from providing the best
service to the best products to convenient shopping hours. One other
answer you might not have considered is your method of processing your
More people use credit cards today than ever
before since those little rectangles of plastic were invented. They
make life simpler and safer because customers no longer have to carry
around large sums of cash or bulky checkbooks. Credit cards companies
offer liability limits so customers can rest easier if their cards are
lost or stolen. Once cash goes missing-whether intentionally or by
accident-it’s gone for good. So the main way a business can earn
customer loyalty is to offer credit cards as a payment option.
with more businesses beginning to accept credit cards every day, how
does a business stand out in the crowd well enough to attract and keep
loyal customers? There are a number of ways to go about it.
a business should be sure to accept all major brands of credit cards.
Don’t limit yourself to only one or two. If you don’t accept a
particular credit card and the customer doesn’t have cash, he or she
will shop elsewhere. Once again, your competitor will have the advantage
To start accepting credit cards, you’ll need to set up
a merchant account. These easy to use accounts allow a business to
process all types of credit cards that any customer might present. Look
for a merchant account provider that offers the latest technology to
ensure that your payment processing is smooth, simple and streamlined.
It will make the entire checkout process easier for you, your employees
and your valued customers.
Processing a credit card charge is
usually faster than processing a cash or check payment. A single swipe,
entry of a code-it’s done! No change to count back, no phone calls to
verify a check’s validity-and no risk a week later that that check might
bounce after all. Credit card processing is much simpler and faster.
The customer will appreciate the quick check-out time-whether it’s
online or in person, online or even on the telephone-and will,
therefore, be more likely to return to your place of business.
customer will also have a record of their purchase-not just in the
receipt that you hand them at the time, but in the electronic records of
the credit card company. This will show up in their statement each
month so they can see where they’ve spent their money. Seeing your
business’s name on their statement will remind them of their pleasant
experience with you, resulting in them returning for more of your
products or services.
Another simple way to grow customer loyalty
is by having your staff look at what’s printed on the front of each
credit card: the customer’s name. Many people appreciate being called by
name when they are involved in a sales transaction. The fact that the
sales associate took the time to read and correctly pronounce his or her
name can have a customer leaving your place of business with a smile.
And that smile will almost guarantee that the customer will return.
business that accepts credit cards can also build customer loyalty
through telephone sales. The fact that you accept credit cards will
allow a customer to call your business, order a particular item over the
telephone, and have it charged to their credit card. They don’t have to
leave home. They don’t have to sign onto a computer and fill out any
forms. If you send out sales flyers and they see something they want,
they can call you, charge the item, and have it delivered. This is
convenience of the simplest type, and customers will appreciate and
So if your business needs to build its customer
base, take the first step of setting up a merchant account so that you
can accept credit card payments. With the right merchant credit card processing services, you’ll have a healthy list of loyal customers in no time.