Find Out How Merchant Services Can Help Fill Your Hotel’s Rooms with Happy Guests
Hotels, motels, and bed and breakfasts of all shapes and sizes know
the harsh reality of how an economic downturn can affect the tourism
industry. When times get tough, families start tightening their belts
and the annual weeklong summer vacation can get put off for another
Even in booming economic times, the competition out there
is stiff. Even with the best facilities, the finest staff, and the best
rates, it can be tough to distinguish yourself from the pack.
thing that no hotel can afford to do is to offer less than the
competition. There are certain conveniences that consumers have come to
expect in this day and age, and that extends a whole lot further than
just having clean towels in the bathroom.
One of these
conveniences is the ability to process whatever type of payment your
guests would like to offer. The main way that most people pay for their
hotel rooms these days is via a credit card, and if your business can’t
process them, your potential client will just find somewhere else that
Many hotels, especially smaller ones, have been using the
cash only model for so long that they are intimidated to make a change.
But a merchant services account tailored specifically to the hospitality
industry can benefit your business in ways you may not even have
imagined. Here are just a few.
Retail Swipe Terminal
first thing your hotel business is going to need is a retail swipe
terminal at the front desk. This is so people can just come in off the
highway, ask for a room, and swipe their cards right then and there.
nice thing about these swipe terminals is that they have some of the
lowest processing fees. Fraud is much less common when people pay in
person, so your account provider won’t kill you on the fees.
swipe terminals are also able to process debit cards in the same way
that they do credit cards. The only difference is that the money is
taken directly out of your guest’s checking account. On your end, it
works the same. Your account provider will process the transaction and
the money will be deposited in your business’s checking account in a few
short business days.
and more these days, people looking for hotels are inclined to book
online. It is far easier to search for hotels in the area they plan on
staying and just take care of everything online, all in one step. People
are more likely to book with a place that takes online reservations
rather than going through the extra effort and calling ahead.
nice thing about online reservations is that your hotel will be able to
participate in the large hospitality search engines that many people
use to find the best rates. Your account provider will assist you with
getting all of this set up.
The way cards are processed online is
through a secure server that your account provider will help you to
obtain. You will, of course, need your own website already set up. Your
merchant account will link that up with a convenient gateway to secure
credit card processing.
everyone makes reservations online, though. Sometimes when you are
driving on the road you just look up on your global positioning system
where the nearest hotel is. Many of these GPS’s will actually feature
your phone number on there as well.
To take reservations over the
phone, whether your guests are calling from on the road or from home,
you are going to need to be able to take that credit card information
down and process it right away.
You can do this easily through a
virtual terminal through your merchant account. A virtual terminal is a
website you can log onto from any computer and simply punch in your
guest’s credit card information. This means you can take reservations
from virtually anywhere.
This is extra convenient if you run,
say, a campground where you are running around the grounds all day.
People can call you up wherever you are and you can punch the
information right into the virtual terminal from your smart phone.
Putting it All Together
hotels out there offer a whole lot more than just a room to stay in.
You might have a restaurant, a bar, a spa, room service, or all sorts of
The nice thing about a merchant account
tailored to the hospitality industry is that you can easily combine all
of these bills onto one tab. If your customer is having a drink at the
bar, they can just say “Put it on my room.” Same goes for any other
amenity you can think of.
The plain fact is that not only will
merchant services improve your hotel business; they will also lead to
happier guests who are more inclined to stay with you again. Start
growing your hotel’s business today by signing up for a merchant
services account that is designed specifically to improve how your hotel