How Merchant Services can Help your Web Based Business Thrive
If you operate, or are planning on starting, an Internet-based
business then you are already on the right track. More and more people
are discovering the ease and convenience of shopping online everyday.
Those numbers are only going to grow in the coming years.
you are trying to run your business completely on your own, you aren’t
just overworking yourself, you are missing out on a lot of opportunities
to expand. Signing up for a merchant services account that is tailored
specifically to your online business will give you access to a whole
team of experts whose goal it is to help your business thrive.
There is a world of services that a merchant account can provide your web-based business. Here are just a few of them.
Credit Card Processing
ability to process credit cards is almost essential to the survival of
your Internet business. The vast majority of purchases that consumers
make over the Internet are paid for with a credit card. If your website
can’t process plastic, you can bet that there are plenty of other online
businesses that can.
To set up your credit card processing
solution, your account provider will start by creating a portal from
your website through which your customers can punch in their credit card
information. Your provider will then take those funds through a series
of complicated transactions. After the information is entered, your
provider will take care of the rest. The money will be transferred into
your business bank account in a few short business days.
customer has purchased something that you need to mail, all you have to
do is get it shipped out. But if you are selling a product that can be
transferred instantly over the Internet, such as media files or
documents, your account provider can facilitate that as well. They will
instantly approve the transaction so that that the files can be
transferred immediately after the card information has been entered
Electronic Check Processing
a merchant services account you will also have the ability to process
e-checks. While most consumers use credit cards on the web, there are
still some people out there who like to pay with a check.
your customers will have to do is enter their account information and
routing number on your website. You can get a machine from your provider
that will allow you to print these checks out and deposit them just
like you would a normal check.
you are doing such a good job that your customers keep coming back
again and again, shouldn’t you also give them the opportunity to pass
that great experience on to their friends and family?
someone purchases a gift card for your business they are essentially
giving you a cash advance. You are also getting a potential new customer
who may come back again and again.
It is also a rarity when
someone actually spends the exact amount that is on a gift card. They
will either spend more than that amount, giving you more business, or
they will spend less, giving you what essentially amounts to free money
Round-the-Clock Customer Service
you first sign up for your merchant account you may naturally have a
lot of questions at first. Working on your website, you never know what
time of day a problem might hit. That is why many merchant account
providers will have support technicians ready to take your call at any
hour of the day. This is a service you may never have to use, but when
you do you will sure be glad that it is there.
Holding Internet Auctions
ability to hold auctions online for your products is another great way
to build revenue through a merchant account. An online auction works
much the same as an auction does in real life. You will start with an
opening bid and then different potential buyers can slowly but surely
outbid one another until someone wins.
Internet auctions aren’t
necessarily for every product. They work best when you are providing
specialty items like antiques or collectibles. If you are in the
business of reselling classic refurbished guitars, an Internet auction
is a great way to go. But if you are selling brand new guitar strings,
you will probably just want to set a price.
hesitation many people have about shopping over the Internet is the
danger of fraud and identity theft. Your account provider will help to
manage these risks in a number of ways.
On top of using built-in
security tools, they will also be sure to store all sensitive data not
on your computer, but on a PCI-compliant data center. This will give you
and your customers piece of mind.
Running an online business can
be just as stressful as it can be lucrative. Don’t go at it alone. Sign
up for your merchant services account today.