Keep Your Diners Coming Back for More with the Convenience of a Merchant Account
There was a time when all it took to keep customers coming back to a
restaurant was good food, friendly service, and reasonable menu prices.
Now there are other considerations to keep in mind.
many people want to make all their purchases with credit or debit cards,
including their restaurant meals. And they want the processing of those
payments to go quickly. In fact, a bad experience when it comes time to
pay the check can ruin an otherwise enjoyable dining experience.
So how do you, as a restaurant owner, keep your diners happy and coming back for future meals?
way is by taking advantage of the benefits offered by a merchant
account, and those benefits are many when it comes to the restaurant
business. Because it all comes down to efficiency, as far as the
customer is concerned, why not make the payment process as simple as
A merchant account functions simply. It will allow your
customers to pay with credit or debit cards or even with electronic
checks quickly and efficiently. It allows you to validate the customer’s
payment in real time, which will let both of you know that the funds
are available immediately.
The processing of payment information
will go quickly because merchant accounts are set up to use the latest
software and equipment technology. This allows your customer to go
quickly on his way, taking with him a great last impression of your
But the benefits of using a merchant account can be
even more specific for your customers. Imagine being able to let them
keep running tabs for a long evening or to let a table full of customers
split a single bill between several different credit cards. And how
about the server’s tip?
Customers appreciate knowing that their
credit card has been authorized before they add the tip to the check.
They don’t want to have to wait for a re-authorization after they add
the tip to the bill. They want to go through the process one time, sign
their check, and then be on their way. Your merchant account makes that
These simple benefits could give you a big advantage over
competing restaurants. But there are still other benefits that can help
you and your customers further.
For example, if your
establishment also contains a bar area, you’ve probably had customers
ask if they can combine their meal charges with their bar tabs. With a
merchant account, the answer will be, “Of course!” One bill for drinks
and dinner is presented to the customer at the end of the evening, the
payment is quickly processed, and the customer will leave with the
impression that you run a highly efficient business. And that is just
the kind of impression you want them to walk away with.
even institute a loyalty program for customers based on details that can
be captured from their credit or debit card payments. A merchant
account can be designed to track customer activity from their payments
so that you can target them for special incentives to return to your
restaurant—and perhaps they will even bring along some friends for you
For example, perhaps you want to offer your regular
customers a two for one deal on their favorite menu items. A merchant
account can be designed to keep track of exactly what your customers
have ordered on past visits so that a special coupon can be mailed to
their billing address. Such a coupon might even be generated with the
customer’s name right on it. This is a truly personal touch that can be
Your customers will feel a personal
connection to your restaurant, believing that you care enough about them
to offer them their favorite meals at a discount. Such special
treatment is bound to bring repeat business through your doors. And
since it is targeted to existing customers, you won’t waste time and
money targeting people who may not be interested in your restaurant at
In the end, it doesn’t matter what type of restaurant you
run. Whether you have a sandwich shop, a burger joint, or a four-star
steak house—where your customers are concerned, it all comes down to
that final impression. The best food and service won’t be remembered by
customers who have to wait for their credit or debit cards to be
verified through a slow, outdated system. When they are ready to leave,
they don’t want to be kept waiting.
So keep your fabulous food
in the front of their minds by making their payment process as
effortless as possible. They’ll remember a delicious meal, an attentive
wait staff, and the knowledge that every time they come to your dining
room, they’ll have a wonderful experience from start to finish.